I’ve never been that “big” on candy. I guess I would consider myself among the casual candy people. I’m just a guy who likes a snack every now and then. But I’ve gotta give a shoutout to JoyRide, a low-sugar candy company that’s been catching my eye lately. I’ve tried their candy, and even though I’m not big on sweets, I think they’re doing something pretty great.
The JoyRide Story: A Mission to Make Candy Better
Founded in 2022 by Tyler Merrick in Austin, Texas, JoyRide set out with a bold mission: to create better-for-you candy that doesn’t compromise on taste. Merrick, a visionary in the confectionery world, wanted to tackle the age-old problem of traditional candy—loaded with sugar, artificial dyes, and junk ingredients that leave you feeling less than great. His solution? JoyRide, a line of sweets made with real, plant-based ingredients, low sugar, and a commitment to quality.
In 2024, YouTube sensation Ryan Trahan joined the team as Co-Owner and Chief Creative Officer, bringing his infectious energy and creative flair to the brand. Together, Merrick and Trahan have turned JoyRide into a household name for candy enthusiasts who crave flavor without the crash. From sour strips to gummy worms, JoyRide candy is proof that you can indulge responsibly and still have a blast doing it.
Why JoyRide Candy Stands Out
So, what makes JoyRide candy so special? It’s all about the ingredients—or rather, the lack of junk in them. JoyRide prides itself on being plant-based, vegan-friendly, and free of artificial additives. Instead of relying on synthetic colors or flavors, they use fruit and vegetable juices to bring their candies to life. Plus, with up to 95% less sugar than leading brands, JoyRide delivers a sweet experience that won’t send your blood sugar on a rollercoaster.
Take their Sour Strips, for example—available in flavors like Blue Raspberry, Strawberry, and Green Apple. These tangy treats hit all the right notes: chewy, sour, and bursting with flavor, all while keeping sugar low and fiber high. Or how about the Watermelon Wedges? They’re a juicy, refreshing twist on gummy candy that I can’t get enough of. Every bite feels like a little celebration, and knowing they’re made with clean ingredients only makes it sweeter.

A Healthier Candy Option That Doesn’t Skimp on Taste
One of the biggest challenges for “healthy” candy brands is nailing the taste. Too often, low-sugar options leave you with a weird aftertaste or a texture that’s just… off. Not JoyRide. They’ve cracked the code with a lineup that’s as tasty as it is thoughtful. Whether you’re into sour, sweet, or chewy, JoyRide candy delivers an uncommon candy experience that rivals the big-name brands—without the guilt.
Their secret? A blend of natural sweeteners like allulose (found in figs and raisins) and soluble corn fiber, which adds a dose of gut-friendly fiber to every serving. It’s candy you can feel good about eating every day, and trust me, once you try it, you’ll want to. I’ve been snacking on their Cherry Berry Ropes lately, and they’re the perfect mix of sweet and tart—plus, they don’t stick to my teeth like traditional licorice, haha!
Ryan Trahan’s Creative Touch
Ryan Trahan’s involvement has taken JoyRide to the next level. Known for his wildly popular YouTube challenges and genuine personality, Trahan brought more than just star power to the table. He’s been hands-on with product development, packaging, and even merchandise, ensuring every detail reflects JoyRide’s fun, approachable vibe. The launch of their low-sugar Sour Strips in 2024 (my personal favorite), complete with candy-scented air fresheners and exclusive stickers, was a viral hit—and it’s easy to see why.
Trahan’s passion for candy shines through in every bite. “I love candy, but I don’t love the way it makes me feel,” he’s said. With JoyRide, he’s helped create a solution: sweets that taste amazing and leave you feeling energized, not sluggish. It’s a personal touch that makes JoyRide candy feel like more than just a product—it’s a movement.

Where to Find JoyRide Candy
Ready to hop on the JoyRide train? Woot, woot! You can snag their goodies directly from their website at joyridesweets.com, where they offer variety packs and fan favorites like the Sour Watermelon Wedges and Zero Sugar Gummy Worms. They’re also showing up in stores like Target and REI, making it easier than ever to grab a bag (or five). Keep an eye on their social media for updates on new flavors and restocks—their community-driven approach means fans often get a say in what’s next.
Final Thoughts: Why I Love JoyRide Candy
JoyRide candy checks all my boxes: it’s delicious, innovative, and made with integrity. Whether you’re a health-conscious snacker or just someone who loves a good treat, JoyRide has something for you. Their commitment to low-sugar candy, real ingredients, and bold flavors has earned them a permanent spot in my pantry—and I’m betting it’ll win you over too.
I’m also a big fan a genuine people. My wife and I have only started watching Ryan’s videos maybe a couple weeks ago. There is something we noticed really quick while watching his content, and that’s how much he appreciates his viewers and his community. Ryan is always taking the time to address his appreciation for everyone involved. From his viewers, to his team, and friends, and family. He never misses a beat when it comes to showing his love and gratitude. What a stand-up guy!
So, next time you’re craving something sweet, skip the sugar crash and take a ride with JoyRide. Trust me, your taste buds (and your body) will thank you.
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